Truth in scent is a simple phase that embodies multiple layers of meaning. 

First and foremost, we believe that consumers have the right to know exactly what is in their products - no nebulous "fragrance" or "parfum" on our labels. We don't demonize synthetics, because we believe that not all synthetics are bad, and in some cases synthetic aromachemicals are safer than their essential oil counterparts. We believe that we can have a nuanced approach to fragrance formulation where we list and evaluate each individual ingredient for safety and efficacy. 

 

We also believe that scent is a gateway to your emotional state. Exquisite fragrances speak for themselves and have the ability to transport and transcend. The truth in scent is that it speaks to the core of your being.